Posted by: Scott Salwolke | October 28, 2008

Don’t assume your prospects know everything about your city.

A lot of the first entries in this blog will be basic information. I know that right now no one is probably reading this. It hasn’t been indexed by the search engines and I’ve done little to publicize it. So I’m making the first entries for those with little knowledge of SEO. Later, when hopefully this blog reaches its intended market, I can link back to these entries while covering more complex topics.

When you do you site, do something similar. Don’t assume all your prospects are familiar with your market. Let’s assume your market is Phoenix. There is certainly enough information on the community and many of your prospects live there or have visited the city. Still there will be some who haven’t. When doing your site, contain information on your city, especially suburbs. This may influence them in what part of Phoenix they will look for homes in.

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