The success of your web site is dependent on the keywords your site is optimized for. SEO is about finding the words your prospects are using on the search engines, whether your business is real estate, health care, or any other service. If your a Realtor you would think this would be simple. Simply insert your community with the words Realtor or Real estate. Yet, even for a small community you could be missing out on a number of opportunities.
A map of Chicago provides a wealth of opportunites for home owners and the Realtors that serve them.
For example say you sell homes in Chicago. You could come up with literally dozens of possibilities. There is Chicago homes for sale, Chicago real estate, Chicago IL real estate, Chicago Illinois real estate, Chicago Realtor, Chicago real estate agency, etc. Then you could break it down by residential areas such as Lincoln Park Chicago real estate or by type of property such as Chicago real estate lofts.
Also look at housing trends. The unfortunate fact is that foreclosures are more than just news stories. They’re are something your prospects are looking for. One of my clients is a Fresno real estate agent who specializes in foreclosures. In fact, Fresno is one of the largest communities in which foreclosures are occurring, meaning there are many properties to choose from.
Finally if your a Realtor don’t focus on this phrase alone. When most people go online looking for a Realtor, they are looking for a number to choose from. This is why they focus on Realtors, not Realtor. For example, people type in Chicago Realtors nearly ten times more often then Chicago Realtor. So although you might think of yourself as an independent, optimize your site for Realtors in addition to Realtor.
There are a number of fine services to use when searching for keywords. I’d recommend Keyword Discovery, or Wordtracker, \Look for a one day term if possible. If your working with Google Adwords Program, then take advantage of their free tool.
